Hours after breaking news on Sky News left me speechless, I have finallyaccepted that a man whom I met in 2003 is dead.I wish I was in Melbourne topost those pictures for all my readers.Apple founder and former chief executiveSteve Jobs passed away after several years of battling against pancreaticcancer.Although Jobs had been on medical leave since earlier this year, andresigned from his role several weeks ago, the news has shocked the technologyindustry.From introducing the original Mac to the latest iPhone, Jobs has beenresponsible for some of the biggest changes in the information technologyindustry – changes that have informed how other companies and entire industriesdo business.Here are five of his biggest innovations in my opinion.
The Mac
This is the device that changed how everyday consumers use personalcomputers.It can’t be overstated how significant the release of the Mac was inthe 1980s. That period in the information technology scene represents thetransition from computers being mysterious objects used by universities androcket scientists into something personable and useful. Jobs and peersincluding Bill Gates made PCs must-have household item.An early video of Jobs debuting the Mac to thunderous applause highlightsits significance. This was the first powerful, useful personal computer thatwould set the trend for years to come.Jobs didn’t do it alone, but the Mactransformed how we perceive and relate to desktop computers – a consumerrelationship that informs business decisions to this day.The iPod
Apple never takes the first step. When Jobs debuted the iPod in 2001, itwasn’t the first MP3 player on the market and it technically wasn’t even thebest. But this device – which has sold hundreds of millions of units in thepast decade – represents Jobs’ vision.By releasing the iPod, Jobs proved thatconsumers don’t necessarily respond to technical specifications. Instead, theyprefer stylish, well-designed objects that are as much of a fashion item asthey are music player.Although Jobs’ obsession with design started in the 1990s, the first iPodrepresents the strengthening of the relationship between technology andindustrial design. Until his resignation Jobs had always been obsessed withdesign – how gadgets look and feel, rather than just what’s inside.The iPhone
Before the 2007 release of the first iPhone, smartphones were barelybreaking any ground. They weren’t good looking, they couldn’t browse theinternet very well, and they certainly couldn’t operate any comprehensivesoftware.Jobs’ vision for the iPhone changed not only how smartphones operate, butalso how they appear – nearly every major smartphone that is released nowappears similar to the original version of the iPhone that launched just fouryears ago.The genius in Jobs’ vision isn’t the phone itself, but in his recognitionthat the phone was slowly becoming more of a personal computer than just atelecommunications device. Even now experts and analysts constantly comment onhow the phone is now becoming a personal computing device with more power thansome laptops currently on the market.The iTunes/App Stores
Having Macs and iPods is great, but devices are nothing without the contentthat fills them. Two of Jobs’ most underrated innovations are the iTunes andApp Stores, both of which have changed how people interact with digital musicand software forever.Think back to the year 2003. There is basically no easyway to buy music online, so most people pirate it from peer to peer networks.Music labels are in disarray, publishers are fretting over what to do next, andconsumers see no reason why they should ever have to pay for music again.The creation of the iTunes Store represents a fundamental shift in how weconsume content, and once again, highlights Jobs’ ability to not only see wheremarkets are going, but create entirely new ones when none exist.Working withmusic labels to create an entirely new digital marketplace, Jobs created aperfectly simple way for users to buy music – just click on a song. No mess, nofuss, just clicks. And most importantly, it’s cheap. Users were given an easyalternative to support artists and get high quality tracks.
Although the App Store wasn’t necessarily filling a gap in the market likethe iTunes Store, it nevertheless represents Jobs’ ability to spot a futureopportunity.Just as Jobs recognised smartphones were becoming more likecomputers, he also recognised these computers need software to fill them.Giving developers the freedom to create all different sorts of products andfeatures, and then sell them, has not only created new revenue streams forApple but – put simply – has created an entire new industry out of thin air.Jobs had a great eye for design, and loved to create well-built devices. Butcontent is king, and Jobs recognised that offering customers valuable materiallike music, television shows, films and apps is just as big a part of theentire Apple experience.




