Tocapture the end user market, Huawei is intensifying its device division andhopes to launch its brand of smartphones.A friend who is an insider revealed to me that the phoneswill run on Google's Android operating system and it already has a strongrelationship with the search-engine giant.AsHuawei enter the mobile devices market, they will be engaging with end usersand there working to put more resources in this venture so that consumers will getto know Huawei better.
Thedevice market is not entirely new to Huawei which has created devices to gowith its network, as well as USB dongles usually used to connect mobile devicesto the Internet.New ventures always have their challenges and Huawei sees itsmain challenge in obtaining talent, especially those able to bring the Huaweiname beyond carrier circles.The enterprise and devices market require differentskill sets because selling to them is nothing like selling to the carriers.
My friend explained that the relationship with carriers is deeper and more personal whilethe enterprise and device markets are more dispersed and Huawei must have theability to connect with different channel partners in order to win these newmarkets.Andwith the right pieces in place, Huawei hopes to make US$100bil in revenue inthe next 10 years, with each of its sectors contributing about a balancedamount.We will be building up the brand as we target new kinds of audiences.Huaweiis pretty much well known in the carrier space and maintain a low profile inothers, but that's going to change.
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