Finnish tech giant Nokia,has today in London,United Kingdom introduced four new Symbian S40 phones namely;the Nokia Asha 200, 201, 300 and 303. Also unveiled were Lumia smartphones.Asha means "hope" in Hindi and from the look of things Asha handsets are a budget range aimed at developing countries like India,Middle East and Africa where the company intends to keep a grip. The Asha 200 and 201 look like BlackBerrys with messaging services and MP3 players. All Asha phones are loud enough to listen to as a radio. Asha 300 has keyboard, touch, colourful case according to the launch video that is in my possession.
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| The three Asha Phones as unveiled in London this morning |
Nokia CEO Mr.Elop said that Lumia means "light" which is a new dawn for Nokia. Maps and navigation connect the real with the virtual world. The device will act as a platform for sensors to give contextual environment information. It will track public transport in 450 cities worldwide. Nokia View turns the camera into an augmented reality lens. Nokia has reached 10m app downloads to date on existing devices.Mr Elop said that 31 operators and retailers have committed three times the marketing investment than for any previous Nokia device for the Lumia and will promote it as a "hero" device.Steven Overman, VP of marketing creation, goes on stage. Lumia will be marketed at the 25-year-old in all of us. The campaign tagline is "The Amazing Everyday". Overman joked that Nokia is going to fill the world with tiles. He also added that it's about time somebody altered the existing smartphone interface.
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| Nokia 303 |
Nokia Mobile vice-president Blanca Juti talked about the developing world customers, in Beijing, Delhi or Sao Paolo, who are demanding their own connections to the internet. They want something affordable, irresistible, easy to use, exciting.People are tapping NFC devices on transport and in shops around the world. Early demand for its smartest smartphone the N9 which i reviewed in the morning has been high and this could be Nokia turn around in my opinion.For many in developing world like Africa,the phone will be people's first experience of the internet.
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| Asha 200 |
Nokia's Kevin Shields who previously worked for Microsoft and has been leading Nokia's product development for smartphones yelled that Lumia 800 looks awesome. It has a single-piece injection-moulded polycarbonate shell, a camera with a Karl Zeiss lens, and a curved screen. There's a demo of the Windows Phone interface. Weather apps show the forecast in the tile without having to open the app. There are tiles that show updates for each friend or family you pin to the home screen. If you are not aware, all these are existing Windows Phone 7.5 Mango features.
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| Asha 300 |
Lumia 800 come in three vivid colors namely;cyan,magenta,and black and features head-turning design. The Lumia 800 is shipping now in five european countries namely;France,UK,Spain, Germany and the Netherlands and will be on sale in November.From the video,this phone has the best social and internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. Lumia 800 also features a 3.7-inch AMOLED ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4GHz processor with hardware acceleration and a graphics processor. The Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory.The estimated retail price for the Nokia Lumia 800 will be approximately €420, excluding taxes and subsidies.
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| Lumida phones |
Nokia Lumia 710 is available in black and white, and offers black, white, cyan, fuchsia and yellow back covers and is the easiest phone to personalize among the three and has an exchangeable back covers and thousands of apps to bring the Lumia experience. I can say without doubt that this phone is designed for instant social and image sharing, and the best browsing experience with Internet Explorer 9 .With the same 1.4GHz processor, hardware acceleration and graphics processor as the Lumia 800, the Lumia 710 delivers high performance at an affordable price. The estimated retail price for the Nokia Lumia 710 will be approximately €270, excluding taxes and subsidies
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| Nokia Lumia 800 |
Nokia has included its Nokia Maps, which provides free offline navigation on both devices. Additionally, Nokia has brought its experience in imaging with an f2.2 Carl Zeiss camera which features touch to focus, a function which is unique to Nokia's Windows Phone devices. There is also Nokia Music to help differentiate the devices. In addition to offering access to its music catalogue in 38 countries, Nokia will also provide free access to a Pandora-like radio streaming service which uses the Nokia Music catalogue. After watching the launch video twice,i can say that the Nokia Lumia 800 looks to be the one that stands out the most.A neutral like me was looking forward to seeing Nokia create an impact, something which these devices will certainly offers.However,i do not know if they will be enough to sway the iPhone and Android masses in the near future.For now,that's going to be the tough question to answer for me.
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