Windows Store is better than Apple for developer margins, Technology ,

A study in my possession has revealed that developers of Windows 8‘Metro’ apps have the potential to earn a higher sales margin in the WindowsStore than those developing for Apple’s competing App Store, under termsannounced by Microsoft recently.Microsoft’s Windows Web Services will givedevelopers 70 percent of the value of any sale of a Metro app through theWindows Store, which launches in February next year.This equals the marginoffered by Apple. 

One of the most interesting observation is thatadministrators can bypass Windows Store to deploy Metro-style web apps onenterprise PCs.However,should the developers sell in excess of US$25,000 worth of anygiven app, the developer will be entitled to 80 percent.This to me means we developersare headed to a bright future.Microsoft  want to return as much money as they can inthe hands of developers and this will definitely encourage many of mycolleagues to join the Windows bandwagon.

There is no doubt the deal is the mostsignificant developer opportunity have got so far this year given forecastsales of 400 million x86 machines over the next 12 months.According to thestudy,if the iOS app developers are anything to go by, only the best sellingapps will be entitled to the higher margin in the Windows Store. They also calculatedthat the average iPhone and iPad app publisher makes around US$8,500.Microsoft is charging US$99 for companies to register on Windows Storeand US$49 for individuals and I was one of them.

Microsoft recently saiddevelopers would be offered more flexible business models for sales of theirapps than its competitors. The Windows Store will be available and localized inover 100 languages while stores in the largest 40 countries will also featuresales in their respecive local currency.Microsoft has launched an apps contestto encourage developers to start building Metro-style apps.Microsoft has alsoplan to integrate its Windows Store into the enterprise computing experiencewhere IT administrators will be able to deploy enterprise apps on the store fornominated employees to consume and in turn limit employee access to the WindowsStore catalogue.