Yahoo! Inc unveiled a handful of products to try and bolster its mobile andsocial networking offerings, as the struggling web company continues toevaluate its future. Yahoo has introduced new multimedia applications forTablet PCs and smartphones on and demonstrated new technologies aimed atattracting third-party publishers and advertisers to a new Apple Inc iPad-basedmedia service.
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| Yahoo Headquarters in Sunnyvale,California,USA. |
Product chief Blake Irving on the launch video available online said thatYahoo!'s innovation in this space is happening on mobile devices first, andit's closest to users and that's where the fastest-growth markets are.Among thenew products unveiled were a multimedia newsstand for Tablets dubbed Livestand,a weather application for Android mobile devices, and a new version of IntoNow,a social application related to television, for the iPad.
Irving reiterated Yahoo! can stayfocused on developing new products amid the uncertainty,because company'smission has not changed and the staff remain dedicated to developing innovativeproducts. Irving was personally more bullish on Yahoo! today, than he was twoweeks ago, eight weeks ago, a year ago although he never elaborated.He addedthat Yahoo has dreams about what this company can be, and that's what we'rebuilding.Sunnyvale based company has attracted heavy criticism for lack of a comprehensive strategy for engaging webusers who are drifting away from PCs and spending more time on Tablets andsmartphones.However,with this new products it could just be the beginning of Yahoo! recovery.
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